The plethora of jewellery brands rushing in the ornament sector, the speculation of trust and quality always raise questions. Yet the distinguished branding of jewellery can invade the minds.
When we undertake the rebranding and design of SS Gold & Diamonds our challenge was to make stand out the jewellery among others. The elegance and the value of tradition should have to touch upon the logo. The corporate sign of SS is a monogram design which is combining the look of loyal, royal and trust. The three parallel lines denote the equal satisfaction of all tastes of the customer.