It’s truly a challenge to rebrand an existing brand. Rebranding not just creates a logo, but to outshine the look and aesthetic with enhancing the identity through which a brand can hit the market with outstanding features.
HiSleep established a point of difference between the brands of mattresses. When the company approached us to develop the rebranding we had to delve into the research. As a result, we choose a concept of ‘the dream’ combined with the logo. The elements of night, dream, moon and stars gathered in the logo altogether.