Baby Mom Care, An integrated campaign from Evoka for Aster Wayanad. It was a challenging endeavour to come up with a campaign that resonated with the couples who were thinking of having a child.
In this 360-degree integrated campaign, we made Aster’s new package reach its targeted audience through divergent platforms. Of course, there were the traditional hoardings and print materials. The campaign ran a successful course on social media platforms like facebook and twitter. We also ventured into ambience branding, changing the visual atmosphere of the hospital from the all too familiar and boring ‘hospital colours’ into a more appealing one with artworks and informative designs related to the package.