As their advertising partner, HiSleep always offered us the maximum creative freedom to put on the advertisements we work for them. The ‘Dream You Desired’ is one of the path-breaking advertising campaigns in Kerala which we developed and created for HiSleep.
The artwork of the campaign by a detailed illustration evolved through the concept of dreams on demand. In this funny and demonstrative illustration, a boy sleeps on the mattress and in the dream he can imagine punishing his own teacher in the classroom. In the same campaign, another picture shows a woman dreaming her husband washing dresses while she and her kid enjoying it. The campaign tries to communicate that while you sleep on the HiSleep mattress you can consume sound sleep and the longing dream you desired to see as well.
We chose various medium like print, hoarding, indoor, digital, etc. to execute the campaign. The established work still successfully running through various publications in Kerala.