The new awareness campaign for Rasheed Zeenath Wedding Mall revealing the hidden truth behind the much celebrated ‘offer sale’ for clothing. Through this ad, we try to say that those offer sales sometimes paving ways to deceitful adulteration by hiking the original price. Customers attract and believe in offer sales that they can purchase quality dresses for less price. In fact, the original price of the dress can be lesser than the discount price demanding.
The outdoor and print ad campaigns demystify this lies. The artwork with the illustration shows that two sales executives holding shirts with a price tag on them. The fox seller holding the shirt with a large price yet selling for an offer. Another guy holding the same dress for a much lower price. The picture itself communicates the idea and the caption says ‘Low Price, Unadulterated.’
Here we showcase the hoarding and the pring campaign of Rasheed Zeenath. The print ad featured on Malayala Manorama, 23 March 2019 and the hoarding placed across the Malabar region in Kerala.